Why Choose Deborah
WORLD CLASS MARKETING = TOP DOLLAR RESULTS
With over 15 years of experience and more than 165 five-star reviews, I’ve built a reputation for delivering results - and I bring the same high-level marketing strategy to every listing, whether a luxury estate, a beachfront condo, or a fixer ready for new life. Licensed since 2010, I became the #1 Realtor in Imperial Beach since 2019, consistently selling more homes than any other agent - 12 more than the #2 Realtor to date.
I don’t cut corners. Every property I list, regardless of price point, gets the full suite of professional marketing, including international exposure, high-end photography, drone and twilight shots, and immersive Matterport3D tours that make buyers stop and take notice.
My background in design and marketing allows me to highlight a home’s best features to create a narrative that connects with buyers. I know how to position properties to stand out in today’s market — and how to negotiate top dollar for my sellers. Regarding properties in need of some Tender-Loving-Care (TLC) I work with 65+ cash investors who often offer cash, with no appraisal and no contingencies, and can close quickly.
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The Selling Process
All over South Bay, Imperial Beach, Coronado, Chula Vista, Bonita, and San Diego
- Professional Photography
- Drone/Twilight/Matterport
- Creating Wealth Security with Real Estate
- Open Houses & Broker Caravans ‘til Sold
- Global Marketing w/A.I. Assistance
- Enticing Property Descriptions
- Social Media Saturation
- Print Ad Campaign
- Marketing Blasts to LA / OC / SD Realtors
The Pricing Strategy
After we discuss suggested pricing, ultimately, the list price is up to you:
- GET OUT OF DODGE / FIRE SALE: Listing at a price that is below current market value due to an emergency or other urgent circumstance.
- FAIR MARKET VALUE PRICING: Listing at a price that is the current market, or appraised, value by comparable recently SOLD properties nearby.
- PUSH THE ENVELOPE PRICING: Listing at a 'dream' price that might work in a Seller's Market, but willing to lower the price within 1-2 weeks if there's no interest or showing activity.
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See Your Home ValueMarketing Properties Properly
Not all photographers are the same and I’ve found my secret weapon
Not all photographers are the same and I’ve found my secret weapon. I’ve hired at least 30 different photographers over the past 15 years, and I finally found THE ONE. My photographer makes sure the view through every window in every room is perfectly clear. It may not sound important, but IT IS. Most photographers take a photo of a room, but without focusing thru the window, the area becomes a bright blur. Please notice how clear the boat slip appears in the water channel in the Coronado Cays. Our listings are ready to be showcased! And of course, twilight and drone photography is a must.
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See Your Home Value
Innovative Internet Marketing
92% of buyers search for properties online
The best strategies and resources market your property where buyers are looking. The more buyers who see your property, the faster it sells. Your property will be marketed across multiple channels, including agent websites (this one included), popular home search portals, search engines, and social media platforms. This multi-faceted approach and extensive exposure will move your listing from active to sold in the least amount of time.
Schedule AppointmentUtilizing the Most Powerful Real Estate Technology – Brivity
Real-time updates throughout the selling process
Transparency and constant communication will never leave you wondering what work is being done to find a buyer for your property. Brivity is the most powerful and innovative real estate marketing tool that automatically keeps you informed at every stage of the process. In a competitive market, this ensures you’ll never miss a detail on the sale of your property.
